A good-looking school website that doesn't convert enquiries is just a digital brochure. Here's what actually matters in 2026.
Structured data (schema markup)
Organization, FAQ, and BreadcrumbList schema help Google — and AI assistants — understand and quote your content directly.
One-tap contact everywhere
A floating WhatsApp button and click-to-call on every page remove friction between "interested" and "enquired".
Fast Core Web Vitals
Compressed images, lazy loading, and minimal render-blocking scripts keep mobile load times under 2-3 seconds — parents on average phones will not wait longer.
Clear admissions information
Fee structure, class-wise seats, and the enquiry-to-admission process should be one click from the homepage, not buried in a PDF.